Video streaming could’ve beenthe end of TV commercials, but now even Netflix (NFLX), an industry pioneer, is making its advertising business a “priority.” This comes as the streaming giant shifts its focus from subscriber growth to profit.

Investors piled into Netflix shares on Friday, sending the stock to fresh records after the streaming giant's strong earnings report.

The S&P 500 and the Nasdaq ended higher on Friday, boosted by an earnings-driven jump in Netflix shares and broader gains across technology stocks. All three major Wall Street benchmarks comfortably secured a sixth straight weekly gain,

Netflix stock rallied over 11% on Friday after the company beat Wall Street expectations for its third quarter of 2024. The company reported a 41% year-over-year increase in profit and 15% increase in revenue during the quarter as it added 5.