The UAE "Bring Your Impossible" campaign's flying taxi 'viral stunt' generated more than 40 million views in the first week.

Careem Beach will offer delivery to precise locations on the beach through GPS-enabled umbrellas that can be unlocked from ...

Attention isn’t the end game. It’s the gateway, the spark that can lead to a genuine connection, writes Viola Comms' Rabih ...

The appointment aims to build on the Braze expansion plan into the region, including plans to open an office in Dubai.

Today’s most pressing challenge for any brand is not just to be seen but to be understood, trusted, and remembered – the ...

The Create Academy initiative, in collaboration with SAE, has been designed to bridge the skills gap between education and ...

Rayaprolu, who was a delegate at the previous Campaign Saudi Briefing event and went on to become a keynote speaker at the ...

The stopover campaign and TV channel are part of Visit Qatar's efforts to elevate the country's visibility as a tourist ...

APCO's Christophe Guibeleguiet writes on how campaigns should have an intensive focus on providing a sustainable lifestyle to ...

The launch comes as Viacom18 claims that the FAST industry has witnessed rapid growth in recent years, especially in the MENA ...

In collaboration with Impact BBDO, The Saudi Investment Bank has released a signature font and image library for open access ...

Leidar MENA's George Kotsolios writes on what needs to be done by PR agencies to keep up with the generation of AI.