Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.

Canvs AI, the leading insights platform for analyzing unstructured feedback, today introduced Asa, the industry’s most ...

Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant.

Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

New features arrive ahead of the crucial Q4 shopping period and include an artificial intelligence-supported brief with key product considerations.

While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research.

Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.

A recent WPP tie-up is just one example of how the metaverse platform is facilitating brand interest via strategic partners.

The fried-chicken chain playfully nods to competitors like Popeyes in a campaign depicting a chicken tenders war.