Canva has been used globally for a decade, but the brand is learning from its peers and increasing its B2B presence through ...

What better expression of a luxury brand than refusing to sell your product this year, because it would be impossible to meet ...

Mastercard’s sales team used to inundate marketing with requests for “pretty pictures” but the brand’s B2B marketing lead has ...

When Richard Flintham and Andy McLeod, a young creative team, set to work for Marmite, they began by considering what Marmite meant to them. They quickly realised that Flintham loved it — and McLeod ...

Monthly series The Lowdown is free and exclusive to subscribers. The first episode will focus on planning and budgeting.

Procter & Gamble’s chief financial officer hailed the company’s pipeline for innovation, expressing confidence that this ...

Nestlé is an interesting case study. Its recently installed CEO, Laurent Freixe, who took over in August, has been on the ...

Rebranding for the first time in 20 years, Trussell tapped into rich research and diagnosis to help engage people in need of ...

The London Stock Exchange Group went on a transformation journey to simplify and refine its brand architecture and message ...

Marketing Week’s Festival of Marketing is an unmissable event in the industry calendar, an unrivalled source of knowledge to ...

The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget - and ...

The team at Johnnie Walker takes its guardianship of the brand very seriously, thinking carefully about what it has inherited ...