NWSL brass is visiting several potential expansion markets this month as the league gets closer to awarding its 16th ...

Boston’s new National Women’s Soccer League team set to begin play in 2026 — has apologized for its disastrous brand campaign ...

During their playing careers, Olympic medalists Sue Bird and Megan Rapinoe helped propel women’s sports toward mainstream ...

As more teams spring up, particularly as interest in women's sports surges, there are fewer viable mascot names to go around.

We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create ...

The USWNT has often relied on veteran stars, but coach Emma Hayes appears ready to turn the page ahead of the 2027 World Cup.

When Boston soccer fans think of prominent local figures, few garner more respect than former US women’s national team ...

Elizabeth Banks exclusively tells PEOPLE about her investment into the NWSL's newest expansion team, BOS Nation.

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

"I think this is a great opportunity for the club, and for all of us, to learn and grow and try again, which — as I've said ...

They don't play for another two years. They should drop the dumb name - BOS Nation FC and the tone-deaf approach.

The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...