Actor Bryan Cranston appeared in a public service ad campaign as his Breaking Bad character Walter White to discourage people from littering in New Mexico

Two television ads featuring Bryan Cranston as Walter White, directed by "Breaking Bad" creator Vince Gilligan, were created to promote clean-up of New Mexico areas.

The indelible lead character from the “Breaking Bad” streaming series has a new starring role in a public service ad campaign against littering in New Mexico.

Emmy-winning actor Bryan Cranston, who played the lead role of Walter White in the New Mexico-based series "Breaking Bad," has returned to do a tongue-in-cheek series of ads meant to reduce littering across the state. In a news release from the Governor's Office, Cranston discussed the campaign's "irreverent nature."

The ads, directed by "Breaking Bad" creator Vince Gilligan, are part of a $3 million state-funded marketing campaign.